Leader in Extended Vehicle Protection Becomes An Official Sponsor of the No. 88 JR Motorsports Chevrolet; Earnhardt to Endorse CARCHEX and Appear in CARCHEX Marketing and Advertising
HUNT VALLEY, MD — (Feb 11, 2010) — CARCHEX, the industry-leading provider for Extended Vehicle Protection, today announced a multi-faceted sponsorship agreement with Dale Earnhardt Jr. and JR Motorsports, his racing management enterprise. Earnhardt Jr. will endorse the CARCHEX brand exclusively in the Extended Vehicle Protection category, appearing in advertising, marketing and on the CARCHEX website. And beginning this Saturday, Feb. 13th at Daytona International Speedway, CARCHEX becomes an official sponsor of the No. 88 Chevrolet for the 2010 NASCAR Nationwide Series events.
“The key for me in endorsing CARCHEX was the credibility, track record, and strong reputation that the brand has established,” said Earnhardt Jr. “I’m proud to begin what I hope is a long and mutually successful relationship with CARCHEX.”
Said CARCHEX CEO Jason Goldsmith, “Dale Earnhardt Jr. is the biggest name in motorsports and we are thrilled to earn his endorsement as CARCHEX continues to distinguish itself as the gold standard in a fast-growing industry. Dale Jr. joins the growing list of top automotive brands like Carfax, Kelley Blue Book, and LendingTree Autos who have partnered with CARCHEX and believe in the value that CARCHEX brings to consumers.”download film Riley’s First Date? 2015
As an associate sponsor of the No. 88 Chevrolet, the CARCHEX brand will appear on the vehicle and other properties, such as team haulers and uniforms during Nationwide Series Race events. The No. 88 Chevrolet will most often be driven by rising star Kelly Bires, while Earnhardt Jr. will also drive the No. 88 Chevy for select Nationwide Series events, including this week’s race at Daytona International Speedway.
“We are excited to add CARCHEX to the JR Motorsports family,” said Kelley Earnhardt, GM and co-owner of JR Motorsports. “We’ve done our homework and believe in the CARCHEX brand as the best in its industry.”
With its decade-long commitment to customer service and integrity, CARCHEX has earned an A+ rating from the Better Business Bureau. The company will continue its existing, successful relationship with spokesman Pat Goss, America’s trusted mechanic and segment host on TV’s MotorWeek.
“With Dale Jr.’s massive popularity and Pat’s credibility as a master technician, CARCHEX has put together an amazing 1-2 punch in endorsement relationships,” Goldsmith added. “By delivering on our brand promise of customer experience above all’ CARCHEX has attracted the best partners in our industry our website.”
About CARCHEX
CARCHEX is the premier provider of direct-to-consumer automotive products and services including auto warranty, pre-purchase inspections, auto insurance, auto financing and car buying. The company serves as a consumer advocate throughout all stages of the car buying, selling and ownership process. Protecting automotive consumers for over 14 years and providing exceptional customer service has translated into an A+ Rating with the Better Business Bureau. To learn more about CARCHEX and to Get Protected, visit www.CARCHEX.com.
